Seun Tayo-Balogun

Seun Tayo-Balogun

Entrepreneur. Strategist. Author. Digital Educator.

Empowering people and businesses to grow with purpose, clarity, and digital strategy.

About Seun

Passionate about helping others build, grow, and thrive in the digital economy.

With over 23 years of experience across PR, banking, research, strategy, and digital business, Seun Tayo-Balogun is passionate about helping others build, grow, and thrive. She is the founder of Brief Essentials, The Brief Network, DigiCommLab, and a Product Evangelist at Appmint.

Her work spans digital transformation, e-commerce, content, and storytelling. She also writes consistently about life, faith, parenting, and business.

Seun holds a Master's in Economic Management and Policy and has been featured on BBC, Arise TV, The Guardian, and more. Her debut book on e-commerce strategy is the first of many to come.

My Projects

Building digital ventures that empower businesses and individuals

Brief Essentials

Launched in April 2011. One of Africa's leading online lingerie brands, pioneering online lingerie retail and redefining fashion foundations and body confidence.

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Appmint

An AI-powered no-code platform helping businesses build smarter, faster, and better.

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The Brief Network

A content and inspiration hub sharing founder stories, lessons, and practical wisdom for meaningful living.

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DigiCommLab

Digital skills for the modern entrepreneur. Learn, grow, and upskill with practical resources and tools.

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Bra Size Calculator & Fit Quiz

Because 8 out of 10 women are wearing the wrong bra size, use my fit quiz and calculator to find your ideal fit.

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Press & Features

Seun's work has been spotlighted by major platforms including:

BBC Arise TV The Guardian African Brands Girl Entrepreneur 3

Writing

I write to reflect, challenge, and inspire. Explore articles on:

E-commerce & Digital Strategy

Insights on building and scaling digital businesses in today's economy

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Parenting & Family Life

Balancing family responsibilities with entrepreneurial ambitions

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Faith & Purpose

Finding meaning and direction in life and work through faith

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Marketing & Business Growth

Strategies and mindsets for sustainable business development

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Lingerie and Fashion

Helping you fix the foundation so you can do fashion better. Because when the foundation is right, everything else makes sense.

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New Book

How to Start and Grow an E-commerce Business

A practical guide for building, running, and scaling your online business in today's digital economy.

  • Step-by-step guide to launching your store
  • Marketing strategies that actually work
  • Real-world case studies and examples
E-commerce Book Cover

Contact

Let's collaborate, speak, or create something together.

Get in Touch

Send me a message or email directly at info@seuntayobalogun.com